Making the complex world of
Ticket resale simple

Ticketmaster and LiveNation’s ticket resale arm (competitor to StubHub) was named TicketsNow. Sponge completely rebuilt and relaunched the brand across both marketing and brand identity needs. Sponge developed a strategic platform built on the importance of authenticity of event tickets –and translated the platform into a long-running campaign called “Real Tickets Matter.” Responsibilities included digital campaign development, online content, social/digital content, website design, script writing and a complete redesign of the brand’s identity with a new logo, color system and style guidelines.